Global media analytics and data group Nielsen has given it notice that it plans to exit South Africa within the next 12 months. Nielsen is a global leader in audience measurement, data and analytics and provides services for a host of local industries, including providing data for the Broadcast Research Council (BRC) of South Africa’s Television Audience Measurement (TAMS). The group, founded in 1923, is one of the world’s biggest market research and data analytics companies with operations in over 100 countries, employing over 30,000 people. The group has local offices in South Africa, operating at The Link in Rosebank, Johannesburg. Other local services it offers include media planning, marketing optimisation, content data services and insights reporting. The group told BusinessTech it decided to exit South Africa after a business review.
Sam Busa