Harness your Special Super Power

While writing a business plan is not required by law, it can be the single most important tool you use—especially as a refugee entrepreneur entering a new market. A business plan helps you stay organized, track goals, avoid failure, and even convince others to invest in your idea.

Think of it as your GPS for launching, growing, and navigating problems in your business.

What Does a Business Plan Include?

A basic plan should cover:

• Business Description – What do you offer and who do you serve?
• Market Analysis – Who are your competitors? What does your customer want?
• Pricing and Sales Strategy – How will you make money?
• Start-up Costs and Budget – What will it cost to launch and run monthly?
• Marketing Plan – How will people hear about you?
• Goals and Milestones – What does success look like in 6 months or a year?

Why It Helps Refugees and First-Time Business Owners

• Clarifies your idea on paper before spending money.
• Keeps your costs under control (especially important in your first year).
• Makes it easier to get loans or small investor funding.
• Helps you qualify for non-profit start-up programs and grants.

Free & Paid Tools to Build a Business Plan

Real Example

In 2024, refugees who created a one-page business plan were twice as likely to secure microloans from refugee development programs. One family in Missouri used LivePlan to refine their mobile carwash concept, then pitched it to a church-based fund and received $7,500 in start-up capital.

Common Mistakes to Avoid

• Skipping the plan completely—this leads to surprises and overspending.
• Writing a 50-page plan you never use. Keep it simple and clear.
• Ignoring local market research—what works in South Africa may not work the same in the U.S.